Top 5 Fashion Games on Unified Platform in Russia Q4 2022

In the fourth quarter of 2022, the top five fashion games in Russia exhibited diverse trends in downloads, revenue, and active users. Here is a detailed look at their performance based on data from Sensor Tower.

Doll Dress Up: Makeup Games from TapNation saw a notable start with weekly downloads peaking at approximately 233K in early December before dropping to around 54K by the end of the month. Weekly active users followed a similar trend, starting at about 256K in early December and then declining to nearly 97K by the end of the quarter.

Gacha Life by Lunime had a stable performance with weekly downloads fluctuating between 35K and 46K throughout the quarter. The app's weekly active users remained strong, ranging from approximately 434K to 472K, peaking at the end of December. Revenue was minimal but showed a slight increase towards the end of the quarter, reaching $28 in the final week.

Lily Diary: Dress Up Game from SeyeonSoft experienced consistent weekly downloads, with numbers hovering around 35K to 43K. Weekly active users saw minor fluctuations, generally staying between 148K and 176K. The app's revenue was modest, peaking at $29 in the week of December 19.

Chibi Doll Dress Up Games by Anime Dress Up Games maintained steady weekly downloads, increasing from about 22K to 38K by the end of December. Active users showed a gradual rise as well, starting at 82K and reaching approximately 107K by the end of the quarter.

Hair Tattoo: Barber Shop Game from CASUAL AZUR GAMES exhibited varying download trends, peaking at around 69K in mid-October and settling at approximately 42K by the end of December. Active users saw a similar pattern, fluctuating between 180K and 295K, and stabilizing at around 257K by the end of the quarter.

These insights from Sensor Tower highlight the dynamic nature of the fashion game market in Russia during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.